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Chun Hyang

USA

2nd annual
Los Angeles
CHUN HYANG PAGEANT

SEPTEMBER 29, 2024

LA KOREAN FESTIVAL
KOREATOWN
LOS ANGELES, CA

The Chun Hyang Beauty Pageant is a cultural event deeply rooted in Korean tradition, celebrating the timeless tale of Chun Hyang, a symbol of fidelity and beauty in Korean folklore. The pageant showcases participants in traditional Hanbok attire, emphasizing grace, elegance, and the inner virtues that Chun Hyang represents. Contestants are judged not only on physical beauty but also on their understanding of Korean culture, their talents, and their ability to embody the spirit of Chun Hyang. The event aims to preserve and promote Korean cultural heritage, while also inspiring young women to embrace and express the values of beauty, tradition, and integrity.